Headline: Box Office Clash Brews: Single Screens Boycott Shah Rukh Khan’s Dunki Over ‘Unfair’ Deal
Subheading: Tensions simmer ahead of Dunki’s release as theatre owners in India refuse advance bookings, citing distributor’s inflexible demands for exclusive screens despite competing film.
Body:
- Shah Rukh Khan’s much-anticipated Dunki faces an unexpected hurdle as single screen theatre owners across India refuse to open advance bookings for the film’s December 22nd release.
- The issue stems from a clash with Prabhas’ action thriller Salaar, scheduled for the same day.
- The distributor of Dunki, Pen Marudhar, reportedly demanded exclusive screening rights in single screens throughout the extended Christmas period, a move viewed as unfair by theatre owners.
- Exhibitors argue that such a demand ignores audience interest in Salaar and limits their ability to cater to diverse preferences.
- They also highlight the disparity in treatment compared to multiplexes, who are allowed to share screens between both films.
- Despite their respect for Shah Rukh Khan and the potential of Dunki, single screen owners feel compelled to prioritize audience demand and resist the pressure for an exclusive run.
- Some speculate that the boycott could force Pen Marudhar to reconsider their inflexible stance and negotiate a more balanced distribution of showtimes.
Call to Action:
Stay tuned for further developments in this box office showdown! Will single screen owners budge? How will the clash affect the release of both films? Share your thoughts and join the conversation online!