On May 31st, in celebration of Cinema Lovers Day, cinemas across India, including major chains like PVR and INOX, will offer tickets for ₹99 to boost attendance.
To boost attendance, cinemas across India will offer tickets for just ₹99 on May 31st in celebration of Cinema Lovers Day. This initiative by the Multiplex Association of India (MAI) covers over 4,000 screens nationwide, including major chains like PVR, INOX, and Cinepolis.
This discount follows a sluggish first quarter for the industry, with both Hindi and regional films struggling to attract audiences. Additionally, the limited release of Hollywood movies and the ongoing national elections have further impacted ticket sales and the flow of new releases.
However, prospects for cinemas are improving. With a robust lineup of movies scheduled for June and beyond, the industry is hopeful for increased footfall. This Friday, movie enthusiasts can enjoy new releases such as “Gangs of Godavari,” “Mr and Mrs Mahi,” “Chotta Bheem and the Curse of Damyaan,” and “Haikyuu the Dumpster Battle” at a discounted price.
National Cinema Day 2024: How to Book Tickets Online?
Booking your ₹99 ticket is straightforward; just visit online platforms like BookMyShow, PayTM, Amazon Pay, or the cinema chain’s website. Although the offer excludes premium formats like IMAX and recliners, it is valid for all films regardless of showtime. Note that the ₹99 price does not include convenience fees and GST, which are usually added during online booking. These fees can be avoided by purchasing tickets directly at the cinema counter.
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About the Multiplex Association of India (MAI)
The Multiplex Association of India (MAI), established in 2002 under FICCI by leading cinema operators, is a national organization that advocates for the cinema exhibition sector. It collaborates with regulatory bodies and industry partners to enhance the profile of cinema and tackle industry challenges. Representing over 11 cinema chains with more than 500 multiplexes and 2,500+ screens, MAI accounts for approximately 75% of India’s multiplex industry.